Hospitality Marketing
| Module Code | CAM 404 – H |
| Module Title | Hospitality Marketing |
| Prerequisites | None |
| Assesment Weightage | Exam : 100% |
| Textbook |
Bowie & Butler, (2003)Hospitality Marketing , John Wiley
|
Module Aims
The aim of this module is for students to both appreciate and apply marketing concepts to Hotel and Catering institutions.
Module Objectives
On successful completion of this course, the student should be able to: Read the rest of this entry »
